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Showing posts from March, 2016

Life, By Subscription

Originally @ TechCrunch

The American dream is no longer for sale — but it is for rent. We are slowly going through a subtle shift in how the economy is owned and operated, with massive implications. On an average day, you may wake up, shower, dress, drive to work and return home. But the way you do it is changing: Where once you would own the car, the house and the clothes, you now have the option to live life by subscription.

The idea of subscription itself is nothing new — from milk and newspaper delivery to fitness clubs, the business model has been a mainstay in the American economy for centuries. But for many assets, ownership seemed for so long like an inviolate trait. You might lend your car to a neighbor, but you owned it at the end of the day. Now, as the world of the middle class flattens, this boom in subscription businesses reflects a deep foundational change in how our generation thinks about property and ownership.

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